Sell with Emotional Intelligence

SOLUTIONS

Create authentic human connection in your sales process and teach the emotional and behavioural skills that differentiate the top salespeople.

Drive better quality sales with Business EQ

When the high-pressure environment of a sales role is met with low emotional intelligence, your organisation is left with burnout, disengagement, and high sales rep turnover. The buying process is an emotional experience for both the customer and the seller, and enhancing authentic human connection is crucial.

Salespeople who understand the emotions invested in a sales interaction are better equipped to consult with buyers effectively and successfully close the deal. They also also better able to collaborate with other departments and excel in team selling situations.

We help your sales and service people adapt their approach so they can manage the impact they have on customers, accounting for and actively managing individual customer needs, expectations, motivations, preferences and biases.

Building the EQ of your salespeople gives them a grounded yet agile skillset that empowers them to authentically adapt to every customer and increase sales.

A client experienced a 12 percent increase in sales revenue after an Emotional Intelligence programme

12%

Salesperson using emotional intelligence during a sale with a customer
Sales people building their Emotional Intelligence capability in an EBW sell with EQ workshop

What does the Emotionally Intelligent Sales Programme Deliver?

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Emotional Awareness

Gives your salespeople a foundation in awareness that they can immediately use to improve relationships.

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Authentic Connection

Business EQ works with and complements your existing sales methodologies to enhance focus on human connections.

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Adapt To The Customer

Salespeople learn to adapt their approach to manage their impact on customers and have more successful interactions.

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Customer Loyalty Every Time

Customers who feel they have an authentic connection to your people and business choose to stay over the long-term.

Boost Sales with our range of tools and programmes

Our Sales Toolkit provides you with the skills, knowledge and template materials to design and deliver our Emotionally Intelligent Sales Programme for your customers and colleagues.

The Emotionally Intelligent Sales Programme uses practical business scenarios to develop delegates’ Business Emotional Intelligence. Delegates learn how developing their Business EQ can improve their Sales success.

Want to offer our sales tools in your business? Become an EBW Certified Partner to use our assessments plus our range of ‘done for you’ tools and programmes. Alternatively, remove the stress from in-house delivery and find a suitable Certified Partner to deliver Business EQ programmes for you.

“One of my key drivers was to understand how we could get the best out of each other. I’ve personally seen a real step change in my team since we undertook the training, especially in how they engage with each other. We’ve also seen our time to excellence decrease which has resulted in positive impact to the bottom line.”

MD Corporate Services, ARM

“What I like about Selling with EQ is the focus on understanding your prospects’ comfort zone and emotional triggers, so they feel able to say yes to buying our products and services.

Woman in a sales meeting using Emotional Intelligence

“I thought I understood the concept of Emotional Intelligence but understanding my own Business EQ and learning how to apply it by practicing, learning when to pause, ask questions and finding out how to really understand our stakeholders’ needs to see if we can deliver what they want has made this course really a great investment”

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Discover our Emotionally Intelligent Sales Programme

The Emotionally Intelligent Sales Programme is run over a day or 2 half days online and uses practical business scenarios to develop delegates’ Business Emotional Intelligence. Using these scenarios, delegates see how developing their Business EQ can improve their Sales success. This ‘done for you’ programme covers the following areas:

  • Recognise the importance of emotional intelligence in selling and how you can use it to build your relationships with your customers

  • Determine how your attitude to selling influences your sales success

  • Identify the emotions that drive the selling process and how to work with them effectively

  • Describe your uniqueness in terms of what you are selling and how you sell it

  • Discover emotionally intelligent ways to sell through needs-based selling

  • Examine ways to handle objections with confidence

Want to offer this workshop in your business? Become certified to use the Business EQ Assessment plus our range of ‘done for you’ tools and programmes. Alternatively, remove the stress from in-house delivery and find a suitable Certified Partner to run Business EQ programmes for you.

Programme Benefits:

  • A benchmark of your Business Emotional Intelligence (you will receive your own unique EBW Business EQ Report) and what this means for your success in sales.

  • An opportunity to learn and practice how to manage your own emotions and behaviour to be more successful when selling.

  • The skills to recognise and respond effectively to the emotions and behaviours of others.

  • An understanding of how to build empathic relationships with others during the sales process.

  • Learn what you need to do to manage & improve your own and others' responses in a sale.

  • Your own personal Business Emotional Intelligence Action Plan, so you can continue developing your Business EQ and sales success after the workshop.

Read one of our Selling With EQ Success Stories

We can help you solve your most important business challenges. Read about how EBW Global Partners are using the EBW and Business Emotional Intelligence to improve people’s impact, influence and their ability to sell themselves.

Improving Influence & Employment

How do you improve people’s ability to influence and to sell themselves?

EBW Global Partners in the UK & Finland investigated this question by examining whether boosting Business Emotional Intelligence would improve people’s impact and influence (and their employment chances).

READ THE FULL SUCCESS STORY HERE

“78% found regular employment or a study position within one month of the programme end”

Learn with our Sales Articles

How Can We Help You?

Let us help you grow your business - contact us to start your journey, find out more about becoming a Partner to use EBW assessments and tools, or find an EBW Certified Partner to work with.